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Products by Genetic Denim

Genetic Denim is a jeans company that was founded in 2006, by Founder and Creative Director Ali Fatourechi, with the promise that looking good in denim is "all in your Genes".

Genetic Denim is a jeans company that was founded in 2006, by Founder and Creative Director Ali Fatourechi, with the promise that looking good in denim is "all in your Genes".

Every person has their own unique genetic code (except for identical twins - don't be pedantic!) and the principle behind Genetic Denim is that they seek to give each and every person the very best fit possible for their body shape. They seek to accentuate your best points without trying to mold everyone into the same, standard shape.A sleeping giant in the industry, Genetic Denim has been fast building traction since its 2006 inception.

The influences behind Genetic Denim jeans include accents of nostaligia from the 1970s, mixed with basic styles and classic cuts, to create denim jeans that are full of life, yet with timeless appeal. A combination of jeans past and present, Genetic Denim, casts a nostalgic glance at styles from history whilst making their jeans, confident, edgy and sophisticated.

Ali Fatourechi, the creative director and founder of Genetic Denim explains: "The core of our brand begins with a fabric that you will not find anywhere else, combined with the juxtaposition of a bohemian, free flowing aesthetic and a rock & roll edge - these are the key characteristics to the Genetic Code".

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  1. Genetic Shya Skinny Jeans in Gaze

    Genetic Shya Skinny Jeans in Gaze

    Super fit Shya Skinny Jeans...Like A second Skin
    £82.50
  2. Genetic Alexa Straight Cut Jeans In Cruise

    Genetic Alexa Straight Cut Jeans...

    Beyonce Knowles' Fave pair of Genetics. Fabulously flattering; spectacularly soft
    £91.00